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Gode råd når du skal skrive til nettet - olerode.dk

Gode råd når du skal skrive til nettet


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Rubrik eller overskrift, manchet eller resumé er dine vigtigste redskaber. Få gode råd, download prototype på web-artikel og en tjekliste til din web-formidling

Download >> Skabelon til 3+3+3 web-artikel (PDF)

Download >> Tjekliste til web-artikel (PDF)

Rubrik eller overskrift

•Betragt overskriften som læserens eneste indgang til historien
•Hellere klart end smart, svar på hv-spørgsmål
•Nøgleord først
•Brug det antal anslag, du har til rådighed!
•Skal kunne stå alene og ”sælge” historien – som link eller som RSS
•Skal ende i kodens title-del (tjek kildekoden)

Resumé eller manchet

•Sammendrag eller præsentation af historien
•Overskrift og resumé skal kunne læses uden at læse det følgende
•Nøgleord – gerne først
•Højst 160 anslag (som en sms) - brug dem!
•Fungerer sammen med overskriften i f.eks. RSS
•Skal ende i kodens description-del (tjek kildekoden)
Læs>> Skriv rubrik og indledning Google-rigtigt

Afsnit

•Første ord i hvert afsnit er en mulig indgang for læseren – tænk i nøgleord
•Afsnit skal kunne læses hver for sig og uafhængigt af hinanden
•Afsnit må ikke hænge sammen (undgå overgange som derfor… heraf følger… det betyder at…)
•Korte afsnit, ca. tre linier tekst pr. afsnit
•En linie luft mellem afsnit

Mellemrubrik

•Mellemrubrik er overskrift for det, der følger
•Mellemrubrik er en indgang for læseren – tænk i nøgleord
•Mellemrubrik pr. ca. tre afsnit

Billede og billedtekst

•Læserne vil gerne se ansigter af rigtige mennesker
•Billedteksten er en vigtig indgang for læseren – den skal være meningsfuld
•Alt-tekst beskriver billedet for søgemaskiner
•Alt-tekst beskriver billedet ved oplæsning

Links

•Links er et særkende for nettet – brug dem!
•Links i teksten: Kun hvis de er oplagte. Skal kunne læses
•Links mellem afsnit: Rubrikker til andre relevante artikler
•Links i lister: Rubrikker til andre relevante artikler
•Link-tekster skal give mening – også ved oplæsning
•Undgå at skrive ”klik her” - det ved man godt
•Undgå at skrive URL’en (http://www…) medmindre det er relevant

Punktopstillinger

•Punktopstillinger giver overblik
•Brug punktopstillinger ved opremsninger
•Punkterne skal formuleres kort og klart

Faktabokse

•Træk fakta-information ud af artiklen – det hjælper til at holde overblik og giver ekstra indgange til artiklen

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  • John Vestergaard til Om dette site

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  • Hajo til Guide til gratis musik og lyd på nettet

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  • Rikke Rørbech til Video på nettet - web-tv, videoklip eller videoindslag

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  • Jørn Albertus til Soundslide: Gravsten fortæller historie

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  • Rikke/I love barcodes til QR-koder eller mobil-tags - læs dem, brug dem - og lav dem selv
Islandske heste
Hjemme på gården er der masser af islandske heste

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